We launched an advertising campaign to promote the Lancashire and South Cumbria New Hospitals Programme

Key local media outlets were carefully chosen to ensure a variety of people from many different parts of the region heard key information about the programme.

The campaign ran for eight weeks in total across radio, print and digital media. It reached:

690,159 people in Preston and the surrounding areas

• Rock FM: advert played 312 times
• Lancashire Post: print advert ran twice, and digital content ran for one month
• Chorley Guardian: print advert ran once

251,250 people in Lancaster and the surrounding areas

• Heart Lancashire and South Cumbria: advert played 320 times
• Lancaster Guardian: print advert ran twice, and digital content ran for one month people in Lancaster and the surrounding areas

236,000 people in Barrow and the surrounding areas

• The Mail, Cumbria: print advert ran twice, and digital content ran for one month

116,200 people in Kendal and the surrounding areas

• Lake District Radio: advert played 312 times
• Westmorland Gazette: print advert ran twice, and digital content ran for one month

11,498 people in the North Yorkshire area

• Craven Herald: print advert ran once